UX is an important part of your brand’s online reputation. In fact, more hinges on user experience design than you might think. 

More than simply creating a website that looks good, UX is about making a website, app or portal that's easy to use and that always performs well. 

Here are 4 compelling stats about UX and how you can leverage them for your success. 

(1) 70% of online businesses fail because of bad usability.

According to Uxeria, most online businesses that fail due so because their website wasn’t easy enough to use. So refusing to invest in good UX research and implementation can cost you far more than you realize.

(2) 68% of businesses who built mobile-first websites reported increased sales.

According to Sag.Ipl, a vast majority of  businesses increased their sales by taking a mobile-first approach to their online brand experience. Odds are that the first time a prospective customer will interact with your brand will be using a mobile device. And for many users, that will be the only place they ever interact with you. So developing a mobile-first strategy is key to capturing and retaining their attention and interest.

(3) 47% of users expect websites to load in 2 seconds or less.

According to Blue Corona, if your company website takes longer than two seconds to load, then it is already failing to meet expectations for almost half of your customers. Before a user sees the design, web animations, easy-to-use navigation, and engaging content that may be on your website, they already don’t like it. So consistently fast performance is a key UX issue for your organization. 

(4) Every $1 invested in ease of use could return between $10 to $100.

According to Aquent, IBM found that improving website usability increased not only conversions, but also average order value. The results were so astounding that they estimated the ROI for improving UX to be between $10 to $100 for every dollar spent.

How To Use This Information To Your Advantage

Knowing how important UX can be to your bottom line, here are two ways you can use this information to your advantage. 

 

BUILD INTUITIVE APPS WITH MODERN LOOK & FEEL

In order to keep customers coming back to your site or app, you need to have a modern look and feel, and your user experience needs to be easy to navigate. This means doing research on how your customers are using your site, learning what their pain points are, and constantly bringing improvements. 

In order to effectively do this, your team will need to take an iterative approach to updates in order to continuously experiment and improve the experience. The best way to do this is to use a microservice and micro frontend architecture, organizing your teams around the different features or business functions within your app or site. 

By allowing for dedicated focus on their part of the application and enabling them to push updates independently, you’ll increase the overall speed with which your organization can innovate on UX, increasing your ability to win and retain customers more quickly. 

 

BUILD APPS THAT ALWAYS LOAD FAST AND ALWAYS WORK

You might have a beautiful app or site that’s incredibly intuitive to navigate, but if it takes too long to load or is plagued by performance issues, you’re still losing customers. So in order to ensure that your UX design is what your users focus on, you’ll need to make sure that your application’s performance is predictably high. 

One way you can do this is to deploy your applications in linux containers on Kubernetes. By combining Kubernetes deployments with a microservice and micro frontend architecture, you can scale the parts of your site that are currently experiencing peak traffic while isolating failures. At the same time, you’ll conserve important infrastructural resources, because you won’t be scaling your site as a whole--only the parts of it that need to manage the extra load. 

Build better UX faster with Entando.

When release cycles take months instead of weeks, your business is left unable to deliver modern online experiences. Development bottlenecks slow your ability to make application updates, keeping you from iterating and innovating. And outdated or clunky UX keeps you from winning customers over and retaining them.

So that’s why we created a platform to help you get your ideas to market faster.

Entando is the leading micro frontend platform for building enterprise web apps on Kubernetes. We want to change the way enterprises think about building their apps, sites, and portals in order to innovate more quickly.

With Entando, you can quickly create micro frontends using the Entando Component Generator built on JHipster and assemble them onto a single page with the Entando App Builder. Then reuse UI/UX components across multiple projects via the Entando Component Repository, saving money and increasing development speed while also standardizing your UX and development process. 

With Entando, you also have the ability to scale quickly and effectively with Entando’s custom Kubernetes operator, automating the deployment of scalable, self-healing applications--including progressive web apps. 

Entando is open source with available enterprise support. Begin developing on the platform today, and get a quote to see how our Professional Services team can help your enterprise build better apps, sites, and portals--faster.